5 Steps To Creating A Brand Name You Love

5 Steps To Creating A Brand Name You Love

  One of the biggest hurdles that stalls new businesses and bloggers, is coming up with a name for their new venture. It is, of course, a hugely important decision, and should be thought about carefully. This is the name that is going to be front and center of your...
Brand Vs Brand Identity…Do You Know The Difference?

Brand Vs Brand Identity…Do You Know The Difference?

  Brand V’s brand identity…do you know the difference? The term branding is used by many to describe the logo and colour palette of a business, but it’s not really the correct definition. At InkSpike Studio, I don’t create brands, I create...
Why Your Business Needs Brand Words

Why Your Business Needs Brand Words

  If you were to think of your brand as a personality, how would you describe it? This is one of the questions I ask clients before embarking on a design project with them, and it is one you should ask yourself too if you’re starting out in business. These...