the ultimate guide to

your killer brand design

Hey…

I’m super excited to discuss working on this brand design with you. You’ll find below details on the design project + how I work.

Please make sure you read through the entire page carefully, to ensure you’re happy with my process, and that it works for you. If you have any questions feel free to drop me a message, and I’ll get back to you asap.

If it all looks good to you, + you’re ready to book a call, just follow the steps at the end of this page.

 

office hours

monday-thursday 9am-4pm GMT

 

During your project we will primarily use ClickUp to communicate, this project management tool helps to keep everything related, in an easy to find area.

I try to respond to all client communication regarding current projects on the same day (during office hours).

If you’d like to schedule a call during the project, that’s not a problem, you will be provided with a link to book an appointment (min 24 hours in advance). Scheduling calls allows me to work uninterrupted + to stay focused on your project. 

brand design

what’s included

 

A bespoke logo, designed with you + your dream customers in mind. Pick from several different designs that best represent your brand vibe.

Plus a stunning, functional website, designed to sell your products or services. The website will be built using WordPress, + the Divi theme, which will enable you to make updates easily… which is essential right?!

You will receive a complete brand suite, including primary logo, secondary logo, + an icon or sub mark, business card design + Facebook cover, so you will be able to use your new brand design across different platforms and maintain a cohesive look.

The website will include my recommended plugins to help back up + secure your site, as well as a few essentials for functionality. The web design + development doesn’t include any premium fonts, images or plugins, so if you’re wanting to incorporate any of those, you will need to purchase them before the project begins. Please note, I take on the design and development of the website, this does not include SEO, or copywriting.

We will have a video call at the start of the project to get clear on your vision, and make sure we’re both on the same page. As we progress through the design process, we will have video check ins, every 1-2 weeks to, to discuss feedback and share ideas. I have found that these calls are the best way to get gut reactions and thoughts regarding the design, and make the process a whole lot smoother.

The same goes for the web development, so there are no surprises when the site’s handed over… you will be involved every step of the way.

 

homework

what I need from you

 

If we decide to work together, there are several things that will be needed from you to help the project progress smoothly.

+ Completed brand questionnaire, so I can get to know your business

+ A collection of images that shows the vibe of your brand (I will provide a tutorial on how to go about this)

+ Timely feedback on design work, ideally within a couple of days

+ Your honest views. This is crucial to coming away with a design that you love, if something is not working for you, tell me, then I can tweak things, even if it seems trivial, let me know your gut feelings, throughout the process.

+ Website content. This needs to be received, as soon as possible after the contract has been signed. This includes, all images, website text, files etc. You will be provided with a content collection form where it can be submitted. Please bear in mind, getting together content for your website can be time consuming. All content should be received by week 4 of the project at the latest, so when the website design starts it is at hand, and can be used strategically throughout the site.

+ If you’re wanting to include images of yourself throughout the site, I highly recommend booking in a professional photo shoot. This should be done as soon as possible so you can use them on your site.

+ Site hosting is not provided, so will need to be purchased separately, I use and recommend Siteground.

+ Domain name purchased. If you haven’t done this yet it can also be purchased through Siteground.

 

*Please note: the links above are affiliate links, meaning if you decide to purchase through them, at no extra cost to you I receive a small commission.  I only ever promote services I use and love.

process + timeline

estimate 6-8 weeks

 

The overall process varies with each + every project, but this timeline shows the major points in the project, + will hopefully keep everything on track.

 

booking In

  • CLIENT pay deposit
  • BOTH have a consultation call
  • CLIENT complete questionnaire
  • CLIENT collect images for inspiration board
  • CLIENT schedule professional photo shoot if required
  • CLIENT start collecting content for the site

week 1

  • CLIENT homework returned
  • DESIGNER 3 initial design concepts sketched out, then digitalised

week 2

  • CLIENT feedback due on designs
  • BOTH have a consultation call
  • DESIGNER concept brand boards created with all brand elements and presented to client

week 3

  • CLIENT feedback due on designs
  • BOTH have a consultation call
  • DESIGNER any revisions amendments made

week 4

    • CLIENT feedback due on designs
    • BOTH have a consultation call
    • DESIGNER business card design and Facebook cover designed
    • DESIGNER any revisions amendments made
    • CLIENT signs off designs
    • DESIGNER final files sent
    • CLIENT final date for website content to be completed + handed in

week 5

  • CLIENT  purchases hosting package
  • BOTH consultation call to run through the site
  • DESIGNER Site set up + present homepage design to client

week 6

    • BOTH feedback call
    • DESIGNER amendments to site design + set up the remainder of site

week 7

  • BOTH feedback call
  • DESIGNER amendments to site design
  • DESIGNER mobile configuration

week 8

    • DESIGNER any revisions amendments made
    • BOTH site walkthrough
    • CLIENT sign off site
    • DESIGNER site moved to host provider
    • CLIENT Remainder of invoice paid
    • CLIENT site goes live… CELEBRATE!!!!

 

your investment

£3000

how payment works

payment schedule

Below is the payment schedule for the project.

If this setup could prove difficult for you, please let me know before booking in, so we can discuss alternate options.

50% on booking in / 25% after 30 days / 25% before site moves to hosting provider

what’s next?

are you ready to book in

 

Thanks for taking the time to read the guide. If you have any questions feel free to drop me a message at lucie@inkspikestudio.com + I will get back to you ASAP.

Everything look good? Let’s schedule a discovery call, so we can discuss your design needs. Click below to book in.

I’m excited to hear all about your project!

design that’s unapologetically you